Thirty games out and sold out for months! : report, 2009 : an empirical examination of fan loyalty to two Major League Baseball teams / Dr. Dennis Bristow, Dr. Kenneth Schneider, Dr. Richard Sebastian. 2009

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Thirty games out and sold out for months! : report, 2009 : an empirical examination of fan loyalty to two Major League Baseball teams / Dr. Dennis Bristow, Dr. Kenneth Schneider, Dr. Richard Sebastian. 2009

http://www.worldcat.org/oclc/432333959

"The study focused on the measurement of fan loyalty to two Major League Baseball teams -- the Chicago Cubs and the Arizona Diamondbacks. Fans in the stands at each of the teams' ball parks were surveyed and the level of team loyalty exhibited by the two groups of fans was compared. Bases upon the win/loss records of the two teams, coupled with the fan attendance statistics at each team's home ball park, it was predicted that Cubs fans would demonstrate significantly higher levels of team loyalty than would Diamondbacks fans. Findings related to fan loyalty, fan knowledge of the game, competitiveness of the fans, and fan attendance are reported and managerial implications are provided."

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National Baseball Hall of Fame and Museum

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SNAC Resource ID: 7519844

National Baseball Hall of Fame and Museum

Related Entities

There are 6 Entities related to this resource.

Chicago Cubs (Baseball team)

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The Chicago Cubs began play in 1870 as the Chicago White Stockings, and joined the National League in 1876. They were known as the Colts from 1890-1897, and the Orphans from 1898-1901. They were renamed the Cubs in 1902. From the description of Chicago Cubs itinerary : itineraries ; 2000, March / Chicago Cubs. 2000. (National Baseball Hall of Fame). WorldCat record id: 48062867 In late 1937, the Chicago Cubs employed Coleman Griffith, a psychologist, to analyze their current...

Bristow, Dennis.

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Sebastian, Richard

http://n2t.net/ark:/99166/w6349mpz (person)

Macrothink Institute, Inc.

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Schneider, Kenneth C., 1948-

http://n2t.net/ark:/99166/w6rf8z16 (person)

Arizona Diamondbacks (Baseball team)

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